Digital Marketing Specialist

Description:

Your Edu Connect, a leading international education consulting firm, is seeking a talented Digital Marketing Specialist to enhance its digital footprint and drive student engagement globally. This is an exciting opportunity for someone passionate about education and digital innovation to contribute to the growth of a dynamic and expanding company.

Key Responsibilities:

Social Media Management:

• Plan, create, and manage engaging content across multiple platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok.

• Grow and manage social media communities through daily posts, campaigns, and interactions.

Content Creation:

• Develop creative digital content including graphics, videos, blogs, newsletters, and advertising materials.

• Create and optimize SEO-friendly landing pages and content.

Paid Media Campaigns:

• Plan, launch, and manage paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.

• Monitor, analyze, and optimize campaign performance to ensure maximum return on investment (ROI).

SEO and Website Management:

• Conduct keyword research, implement on-page SEO strategies, and support link-building efforts.

• Maintain and update the company website with fresh, SEO-optimized content.

Analytics and Reporting:

• Track campaign performance using Google Analytics, Meta Business Suite, and other marketing analytics tools.

• Generate reports and propose actionable strategies for improvement.

Collaboration:

• Coordinate closely with the Admissions and Marketing Manager to align digital initiatives with marketing strategies.

• Support in planning and executing webinars, online events, and digital education fairs.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• 1-2 years of proven digital marketing experience, preferably in education, consulting, or the service industry.

• Practical knowledge of SEO/SEM, Google Ads, Facebook Business Manager, and CRM tools.

• Strong content creation and copywriting skills.

• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.

• Proficiency in using marketing automation tools and analytics platforms.

• Highly organized, creative, and data-driven, with the ability to manage multiple projects independently in a fast-paced environment.

Benefits:

• Competitive base salary with performance-based incentives.

• Professional growth and structured training opportunities.

• Collaborative and supportive international work environment.

• Opportunity to work with global education brands and partners.