Digital Marketing Manager

Description:

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC)
• Building and maintaining a brand’s presence across multiple social media channels
• Creating, executing, and monitoring marketing campaign budgets
• Collaborating with media and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate, and ad spend return on investment
• Coordinating with the digital marketing team to identify innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.

Qualifications

• 3-4+ years of marketing experience
• Content creation skills
• Excellent communication and organizational skills