Digital Marketing Manager

Description:

📢 We’re Hiring – Digital Marketing Manager
📍 Location: Islamabad, Pakistan
💼 Employment Type: Full-Time

Job Purpose

We are looking for an experienced Digital Marketing Manager to lead Japan Electronics digital marketing strategy, performance marketing, and online growth initiatives.
The role will manage digital campaigns, budgets, analytics, e-commerce growth, and the Performance Marketing team while working closely with Brand, Creative, E-Commerce, SEO, Sales, and IT teams.

Key Responsibilities
✅ Develop and execute digital marketing strategies
✅ Lead Performance Marketing and paid media campaigns
✅ Manage digital marketing budgets and optimize ROI
✅ Lead and develop the digital marketing team
✅ Drive E-Commerce growth and online sales
✅ Manage local digital marketing and store footfall campaigns
✅ Oversee analytics, tracking, attribution, and reporting
✅ Manage CRM and marketing automation initiatives
✅ Coordinate with digital agencies and advertising platforms
✅ Monitor market trends and competitor activities

Requirements🎓

Education
Bachelor’s degree in Marketing, Business, Digital Marketing, E-Commerce, Media, or a related field MBA/Master’s degree is an advantage Google, Meta, or TikTok certifications are a plus

💼 Experience

5–8 years of relevant Digital/Performance Marketing experience 2–3+ years in a managerial or team-lead role Strong experience managing digital advertising budgets Experience in E-Commerce or Retail Experience in Consumer Electronics, FMCG, Fashion, Telecom, Marketplace, or other high-volume consumer businesses is preferred