Description:
We are looking for a Marketing Manager to lead our marketing function and drive brand awareness, lead generation and revenue growth. You will plan and run campaigns across digital and offline channels, manage the marketing team and budget, and make sure every activity ties back to business goals.
Key Responsibilities
- Develop and execute the annual marketing strategy and plan, aligned with company objectives and revenue targets.
- Lead integrated campaigns across digital, social, email, content, events and offline channels.
- Manage brand identity, tone of voice and messaging consistency across all touchpoints.
- Oversee performance marketing (Google, Meta and others), SEO and content marketing to generate quality leads at an efficient cost.
- Plan and manage the marketing budget, tracking spend against results and improving ROI.
- Work closely with Sales to define lead quality, improve conversion and ensure a smooth handover of leads.
- Coordinate with Product, Design and Customer Success on launches, promotions and customer communication.
- Lead, mentor and set goals for the marketing team, including designers, content writers and executives.
- Manage agencies, freelancers and vendors, including briefs, timelines and quality control.
- Conduct market, customer and competitor research to spot opportunities and inform strategy.
- Track KPIs (traffic, leads, CAC, conversion rate, retention, campaign ROI) and present clear reports to leadership.
- Test new channels, formats and ideas through structured experiments.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- [5–7] years of marketing experience, including at least [2] years in a management or team-lead role.
- Proven record of planning and delivering campaigns that produced measurable results.
- Strong knowledge of digital marketing: paid ads, SEO, email, social media and marketing automation.
- Hands-on experience with analytics and CRM tools such as Google Analytics, HubSpot, Meta Business Suite or similar.
- Excellent communication, writing and presentation skills.
- Strong project and budget management skills.