Description:
INFORMATION PROCESS SOLUTIONS (IPS) Pakistan is seeking an experienced and results-driven Digital Marketing Manager to lead our marketing efforts in the BPO industry. The ideal candidate will be responsible for developing and implementing strategies to enhance brand visibility, generate leads, and optimize digital campaigns for maximum ROI. This role requires expertise in performance marketing, SEO, content strategy, and social media management, with a strong focus on client acquisition and retention in the outsourcing sector.
Key Responsibilities:
Strategic Leadership:
- Develop and execute a data-driven digital marketing strategy tailored to the BPO industry.
- Align marketing campaigns with business objectives, ensuring brand positioning and lead generation.
- Stay ahead of BPO industry trends and implement innovative marketing techniques.
Lead Generation & Performance Marketing:
- Drive targeted lead generation campaigns using PPC, SEO, and paid social media.
- Optimize Google Ads, LinkedIn Ads, and Facebook Ads to maximize conversions and reduce acquisition costs.
- Implement email marketing campaigns and automation tools to nurture leads.
SEO & Content Strategy:
- Oversee SEO strategy to improve organic traffic and search rankings.
- Develop high-quality content marketing campaigns, including blogs, case studies, and website content, tailored to BPO services.
- Manage and optimize the company’s website and landing pages for conversions.
Social Media & Branding:
- Lead social media marketing efforts across LinkedIn, Twitter, Facebook, and other relevant platforms.
- Strengthen brand positioning by showcasing IPS’s expertise in outsourcing services.
- Handle online reputation management and client engagement.
Analytics & Reporting:
- Monitor and analyze marketing KPIs using Google Analytics, HubSpot, and CRM tools.
- Provide detailed reports on campaign performance and actionable insights for continuous improvement.
- A/B test campaigns and landing pages to maximize performance.
Team Management & Collaboration:
- Lead and mentor a team of digital marketers, designers, and content creators.
- Work closely with sales and business development teams to align marketing efforts with sales goals.
- Collaborate with cross-functional teams to ensure a seamless customer journey.
Requirements:
- Experience: Minimum 5+ years in digital marketing, with at least 2 years in a leadership role within the BPO industry.
- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- Technical Skills: Proficiency in Google Ads, SEO tools (SEMrush, Ahrefs), CRM software (HubSpot, Salesforce), LinkedIn marketing, and automation tools.
- Industry Knowledge: Strong understanding of the BPO sector, including lead acquisition strategies for outsourcing services.
- Creativity & Analytical Skills: Ability to develop innovative marketing strategies backed by data-driven decision-making.
- Excellent Communication & Leadership Skills.