Digital Marketing Manager

Description:

TEKHQS, a premier technology firm headquartered in Lake Forest, CA, USA, is seeking a Digital Marketing Manager / Lead Generation Specialist to drive online marketing initiatives and generate high-quality leads. The ideal candidate will have expertise in SEO, PPC, social media marketing, email marketing, and content strategy to attract and convert potential customers.

Key Responsibilities:

Lead Generation:

• Develop and implement lead generation strategies for B2B/B2C customer acquisition.

• Identify and target ideal customer profiles through paid and organic marketing channels.

• Utilize platforms such as LinkedIn, Google Ads, Facebook Ads, and Email Marketing for lead generation.

• Optimize landing pages, forms, and CTAs to enhance lead conversion rates.

• Track, measure, and analyze lead data to improve performance.

Digital Marketing Strategy:

• Develop and execute digital marketing campaigns to enhance brand awareness and lead generation.

• Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

• Implement SEO strategies to improve organic search rankings and website traffic.

• Oversee content marketing efforts, including blogs, case studies, and whitepapers.

• Utilize email marketing and automation tools to nurture leads through the sales funnel.

Social Media & Content Marketing:

• Create and manage engaging content across LinkedIn, Twitter, Facebook, Instagram, and YouTube.

• Develop targeted social media campaigns to attract and engage potential customers.

• Monitor engagement metrics and optimize campaigns accordingly.

• Experience in hosting podcasts, seminars, and industry events is a plus.

Analytics & Reporting:

• Track and report key metrics such as CTR, CPC, conversion rates, and ROI for lead generation campaigns.

• Use tools like Google Analytics, Google Tag Manager, and CRM software to analyze performance and optimize campaigns.

• Provide insights and recommendations for improving campaign effectiveness.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• Proven experience in lead generation, digital marketing, and performance marketing.

• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and SEO strategies.

• Proficiency in Google Analytics, CRM tools (HubSpot, Salesforce), and email marketing platforms.

• Strong analytical skills to measure and optimize marketing performance.

• Excellent written and verbal communication skills.

• Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications:

• Experience in B2B SaaS, e-commerce, or technology industries.

• Certifications in Google Ads, HubSpot, Facebook Blueprint, or other digital marketing platforms.

• Hands-on experience with A/B testing and conversion rate optimization (CRO).

Why Join Us?

• Opportunity to work in a dynamic and growing industry.

• Competitive salary and performance-based incentives.

• Professional growth and continuous learning opportunities.

• Collaborative work environment with a supportive team.