Description:
We are hiring ONLY candidates who have direct experience in the business communication / SaaS messaging industry.
If you do NOT understand:
- A2P messaging (Application-to-Person)
- 10DLC registration & carrier compliance
- HIPAA-compliant communication (PHI handling)
- How platforms like SMS, VoIP, and unified communication tools work
Your application will be rejected.
About the Company:
Worldwide Arrangements Inc. is a remote-first software company building scalable digital products for the U.S. market.
One of our flagship products is Textology - an AI-powered business communication platform that includes:
- SMS & MMS (A2P messaging with 10DLC compliance)
- VoIP calling & call center solutions
- AI automation & analytics
- Unified inbox (calls + messaging)
The platform operates in a highly competitive and compliance-heavy U.S. telecom environment, where positioning and domain knowledge are critical for success.
Role Objective:
We are hiring a Digital Marketing Lead who understands this industry deeply and can:
- Position Textology correctly in a saturated market
- Generate qualified leads (not vanity traffic)
- Drive measurable revenue impact
This is a strategy + execution role.
What You Will Be Responsible For:
- Build and execute a complete marketing strategy for the U.S. market
- Position Textology against competitors in the business communication space
- Generate qualified inbound & outbound leads
- Manage and scale SEO & content marketing, LinkedIn marketing & outreach, Email campaigns, and Landing page optimization
- Create conversion-focused messaging (not generic content)
- Work closely with sales to improve lead quality and conversion rates
- Analyze performance metrics (CPL, CAC, conversion rates, funnel performance)
- Continuously test, iterate, and optimize campaigns
MUST-HAVE EXPERIENCE (NON-NEGOTIABLE):
- 3+ years in SaaS / VoIP / Telecom / Messaging platforms marketing
- Strong understanding of 10DLC & A2P messaging ecosystem, Carrier compliance (US telecom regulations), and HIPAA communication basics
- Experience marketing products in similar categories such as Business texting platforms, VoIP systems, Call center software, and CRM-integrated communication tools
- Familiarity with competitors such as Twilio, RingCentral, Nextiva, SimpleTexting, Textedly, Emitrr, or any similar communication platform