Digital Marketing Lead

Description:

Objective for Role:

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Job Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various channels, including social media, email marketing, and paid advertising
• Manage and optimize paid marketing campaigns on Facebook, Instagram, Twitter, and TikTok to ensure maximum ROI
• Analyze campaign performance data and use insights to continuously improve marketing strategies and tactics.
• Conduct keyword research, develop SEO strategies, and optimize the website content to increase organic search traffic
• Collaborate with the content team to create engaging content that resonates with our target audience.
• Monitor industry trends and incorporate best practices into marketing strategies
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly