Description:
Crownsoft is on the lookout for a dedicated Digital Marketing Executive to join our marketing team. This role is central to our mobile application development business unit, focusing on learning, monitoring, strategizing, and enhancing PPC, social media, and SEO campaigns. The ideal candidate will be someone who is not only skilled in current PPC, social media, and SEO practices but also has a strong desire to learn and evolve with the industry. Your growth within the company will directly correlate with the improvements and successes you bring to our campaigns. As you establish your role, we look forward to introducing an incentive system based on conversion achievements. If you are keen on learning and growing your career in digital marketing, we encourage you to apply.
𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐈𝐄𝐒:
- Take ownership of PPC, social media, and SEO strategies for our mobile application development business unit.
- Continuously learn and apply the latest trends and techniques in PPC, social media, and SEO to improve campaign performance.
- Monitor, analyze, and report on PPC and SEO campaign results, making data-driven decisions to enhance effectiveness and ROI.
- Work closely with content creators and the web development team to ensure that SEO strategies are effectively implemented across all digital content.
- Ensure community engagement via regular social media posting as per the approved calendar.
- Proactively identify areas for improvement and innovate strategies to increase visibility and conversions.
- Collaborate with the Brand team to align PPC, social media, and SEO strategies with overall marketing goals.
- Prepare for the introduction of an incentive system by consistently aiming to improve campaign conversions and overall success.
𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐌𝐄𝐍𝐓𝐒:
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- At least 1 year of experience in managing PPC campaigns and implementing SEO strategies, preferably in the tech or mobile application development sector.
- A strong foundation in PPC and SEO principles with a continuous desire to stay ahead of industry trends and practices.
- Proficiency with PPC platforms (e.g., Google Ads, Bing Ads) and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Exceptional analytical skills with the ability to interpret data and make informed, strategic decisions.
- Excellent problem-solving skills and attention to detail.
- Strong communication skills and the ability to work as part of a team.
- Motivation to grow within the company and learn new skills.
- Willingness to work night shifts to align with market needs.