Digital Marketing Executive

Description:

Grand Insight is an IT company specializing in business development, with a focus on Design and development services e-commerce industry. Our primary auto parts business was established back in 2017. We take pride in our innovative approach to providing top-notch solutions to our clients and our own ventures.

We are seeking a talented and driven Digital Marketing Executive to join our team and play a key role in ensuring quality services.

Role Description

This is a full-time on-site role in Karachi. The Digital Marketing Executive will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Key job responsibilities will include...

Digital Campaign Management

• Develop and execute digital marketing campaigns to increase brand awareness and generate traffic.
• Manage and optimize paid and Unpaid advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn

Content Optimization

• Optimize website content and user experience to enhance engagement and conversion rates.

Social Media Management

• Develop and implement social media strategies to ensure online presence and engage with target audience

Search Engine Marketing & Search Engine Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.

Analytics

• Utilize analytics tools to track and analyze digital marketing performance
• Prepare regular reports on key metrics, providing insights and recommendations for improvement

Added Advantage

• Experience with e-book marketing on Amazon
• Certifications in digital marketing (e.g., Google Ads, Facebook Ads, Instagram Ads) is a plus

Qualifications

• Bachelor's degree in a relevant field
• Strong analytical skills and attention to detail
• Proven experience in digital marketing with prior experience working with USA/CA clients
• Solid understanding of digital marketing channels, SEO, SEM, and social media platforms
• Proficiency in Google Analytics, AdWords, and other relevant tools