Digital Marketing Executive

Description:

We are looking for a Digital Marketing Specialist who uses a variety of digital marketing methods to communicate with customers and promote sales and activities for our company.

Responsibilities:

1. Developing an organization's multi-channel communication strategies.

2. Develop a social media marketing strategy for our clients according to their needs.

3. Develop strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.

4. Run Pay Per Click campaigns

5. Write and dispatch email marketing campaigns.

6. Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

7. Conduct keyword research and web statistics reporting.

8. Negotiate with media suppliers to achieve the best price for clients.

9. Develop and integrate content marketing strategies.

10. Stay up to date with current digital trends.

Working hours are typical to 40 hours per week, although hours will increase during large-scale marketing campaigns and project work. The role is largely office-based with a lot of communication by phone, email and conference calls. Travel may be required, especially in agency roles where visits to clients are an essential part of the job.