Description:
GeniSol Technologies is a forward-thinking technology company delivering innovative solutions in custom software development, digital marketing and AI-driven platforms. We help businesses streamline operations, enhance customer engagement and achieve sustainable growth through modern, scalable solutions.
Role Description
This full-time, on-site role is based in Lahore and is suited for a proactive and strategic Digital Marketing Executive with 1 - 3 years experience.
Salary : Market Competitive
Key Responsibilities
- Develop and implement digital marketing strategies across various online channels
- Manage and expand the company’s presence on social media platforms such as Facebook, Instagram and LinkedIn
- Create compelling content including social posts, blogs and visual creatives using tools like Canva
- Execute SEO activities, including keyword research and both on-page and off-page optimization
- Maintain and update website content through WordPress
- Design marketing visuals and promotional materials aligned with brand guidelines
- Plan, run and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads
- Track and evaluate campaign performance using analytics tools like Google Analytics
- Work closely with design and content teams to strengthen overall brand visibility
- Keep up to date with emerging trends and best practices in digital marketing
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, or a related discipline
- 1–3 years of relevant experience in digital marketing or a similar role
- Solid understanding of SEO principles, social media marketing and content planning
- Practical experience in managing websites using WordPress
- Proficiency in Canva or similar tools for creating visual content
- Familiarity with tools such as Google Analytics, Google Ads and Meta Business Suite
- Strong written and verbal communication skills in English
- Creative thinking with a keen eye for detail
- Highly motivated, well-organized, and goal-oriented