Digital Marketing Executive

Description:

We are looking for a Digital Marketing Executive to assist in the planning, execution and optimization of Clary’s online marketing efforts. You should be well-versed and passionate in the concepts surrounding digital marketing and how the Internet can become a strong asset to ensure growth in revenue.

You should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. If you have experience of making landing pages, a great eye for detail, and skills in graphic design, UI/UX – apply away!

Responsibilities:

• Build, plan and execute digital marketing strategy across a broad range of channels (SEO, SEM, Social Media and Email).

• Optimize Ad campaigns by studying analytics reports on Google Data Studio.

• Monitor competitor’s activity and provide suggestions for improvement in Search Ad Campaigns.

• Measure performance of digital marketing efforts with a variety of data analytics tools (Google Analytics, WebTrends).

• Create SEO-optimized content. Design online newsletters and promotional emails.

• Design and publish creative assets for all digital platforms (online store / display ads / mobile / blog / SM graphics) that

drive online engagement and sales.

• Apply visual design skills to create appealing video content with strong audience reach.

• Ensure all graphics and content is developed, delivered and published in a timely manner.

Requirements:

• Good knowledge and experience with online marketing tools.

• Experience with B2C social media & email campaigns, Google AdWords and SEO/SEM.

• Hands-on experience with web analytics tools (e.g. Google Analytics, WebTrends etc.)

• Skills and experience in creative content writing.

• Proven experience in developing and implementing digital marketing strategies.

• Understanding of Meta tags, Meta descriptions and Meta titles.

• Proficiency with design software and technologies such as InDesign, Illustrator, Premiere Pro or Photoshop.

• Knowledge of layouts, graphic fundamentals, typography, print, and the web.

• Some knowledge of using SEO tools like SEMRush, Ahrefs or SpyFu is a plus.

• Familiarity with HTML and CSS is a plus.

• Google Analytics Tools certification is a plus.

• Excellent spoken and written English.

• 0 - 1 year of relevant experience.

• Bachelor's degree in Marketing, Digital technologies or a related field.

• Sense of ownership and pride in your performance and its impact on the company’s success.