Description:
As our Digital Marketing Executive, you won’t just be managing campaigns; you will be the voice of a brand that protects the lifelines of global energy and infrastructure. In this role, you will be the voice of our brand across social channels, responsible for the end-to-end creation of high-impact content, from trend research and copywriting to graphic design and video editing. You will turn technical concepts into engaging stories that drive organic growth and brand authority.
Key Responsibilities
1. Social Media Management & Engagement
- Implement the strategy and daily management of our LinkedIn and other social platforms, ensuring a consistent and professional brand voice.
- Manage monthly social media calendar that balances product updates, thought leadership, and industry news.
2. Creative Content Production
- Create eye-catching visual assets using Canva and produce/edit short-form video content (Reels, LinkedIn videos, tutorials) using CapCut.
- Write and edit high-quality content for social posts, blogs, newsletters, and corporate announcements, ensuring all copy is SEO-friendly.
- Ensure all creative outputs (whether internal or from external agencies) strictly adhere to brand guidelines and UX best practices.
- Coordinate updates to the corporate website to ensure social content and web messaging are perfectly aligned.
3. Campaign Support & Analytics
- Support the execution of multi-channel campaigns (webinars, events, and newsletters) by creating dedicated social promotional tracks.
- Collaborate with the marketing team to design content for email workflows and lead-nurturing cadences in HubSpot.
- Monitor and report on social engagement metrics, site traffic via Google Analytics, and follower growth to prove ROI and refine strategy.
What We’re Looking For:
- 1–3 years of experience in Social Media Management or Digital Content Creation, preferably within the B2B tech or cybersecurity space.
- Proficiency in Canva and CapCut (or similar video editing tools) is a must.
- Strong understanding of LinkedIn’s algorithm and B2B social best practices.
- Working knowledge of Google Analytics to track content performance.
- Exceptional ability to write concise, punchy, and professional copy for a technical audience.
- Strong writing skills (bonus if you love tech/cybersecurity)
- A trend-aware self-starter who is obsessed with high-quality aesthetics and data-driven storytelling.