Digital Marketing Executive

Description:

A dynamic and globally connected medical billing company with a front office in the USA and back-office operations in Lahore, Pakistan, is looking for a Digital Marketing Executive to join their growing team. This is a unique opportunity to contribute to marketing strategies that support U.S. healthcare providers while building a strong cross-border brand presence.

As a Digital Marketing Executive, you will lead digital initiatives that fuel business growth. From managing SEO, SEM, Google Ads, Meta Ads, and LinkedIn campaigns to crafting engaging content for blogs, newsletters, and social media, this role is ideal for professionals who enjoy blending creativity with strategy. Your expertise will directly influence how the brand engages with U.S. audiences and generates leads in a competitive healthcare market.

This is an on-site, full-time role based in Lahore, with a night shift (5:00 PM to 2:00 AM) to align with U.S. business hours.

Key Responsibilities:

• Design and implement digital marketing strategies to support U.S. healthcare operations

• Run paid campaigns on Google Ads, Meta Ads, and LinkedIn

• Optimize web content for SEO and manage performance via GA4

• Create high-quality content for blogs, social media, and newsletters

• Stay informed about U.S. market trends and ensure campaigns are culturally aligned

• Collaborate with cross-functional teams in both the USA and Pakistan

Candidate Requirements:

• 2–3 years of experience in digital marketing (B2B, healthcare, or tech preferred)

• Hands-on experience with SEO tools, Google Ads, Meta Ads, and LinkedIn Campaigns

• Strong content writing and communication skills

• Deep understanding of analytics tools like Google Analytics 4 (GA4)

• Fluency in English and exceptional communication abilities

• Ability to manage marketing campaigns aligned with U.S. trends and behaviors

Perks & Benefits:

• Competitive salary with performance-based bonuses

• Supportive and collaborative work environment

• Continuous learning and professional development

• Chance to work in a modern office space in Lahore

• Opportunity to influence marketing in the international healthcare domain