Digital Marketing Executive

Description:

NESL IT is seeking a creative and data-driven Digital Marketing Executive to plan and execute digital campaigns across social media, SEO, SEM, and email marketing channels. The candidate must have hands-on experience in creating digital content, managing ad campaigns (Google, Facebook, LinkedIn), and analyzing metrics to optimize performance.

You will work closely with the sales and design teams to create compelling messaging that aligns with the company’s brand. Proficiency in tools like Google Analytics, Meta Business Suite, Canva, and email automation platforms is expected.

Key responsibilities:

• Execute and manage paid and organic marketing campaigns

• Perform keyword research and on-page/off-page SEO

• Analyze web traffic metrics and provide actionable insights

• Create landing pages, email campaigns, and promotional materials

• Monitor competitors and stay updated with digital trends