Digital Marketing Executive

Description:

Gulf Got Talents & Get Contractor LLC is seeking a passionate and creative Digital Marketing Executive to enhance the company’s digital presence, manage social media channels, create engaging content, and drive audience engagement across various platforms.

Key Responsibilities:

• Social Media Management:

  • Manage and grow company social media pages on Instagram, Facebook, LinkedIn, TikTok, YouTube, Google Business Profile, etc.

  • Plan, create, and schedule daily/weekly posts using automation tools.

  • Maintain a content calendar with consistent, strategic content plans.

• Content Creation & Copywriting:

  • Write high-quality captions, posts, and promotional content for social media and the website.

  • Write SEO-optimized blog posts, articles, and website content.

  • Repurpose and update existing content to keep it fresh and relevant.

• Video Content Creation & Editing:

  • Create engaging marketing videos, reels, promos, and animations.

  • Edit raw footage using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut.

  • Use AI tools (e.g., Synthesia, Pictory, Runway ML) for UGC-style videos and promotional clips.

  • Enhance videos with captions, animations, transitions, and branding elements.

• UGC & AI-Generated Video Creation:

  • Use AI tools to create UGC-style videos and reels.

  • Develop short-form and long-form video content for digital campaigns.

• Graphic Design & Artwork:

  • Design visually appealing graphics, banners, stories, and promotional materials.

  • Create artwork using tools like Canva and Adobe Photoshop.

• Content Optimization:

  • Optimize content for SEO, readability, and engagement.

  • Research hashtags, keywords, and trends to improve content visibility.

• Scheduling & Automation:

  • Use tools like Buffer, Hootsuite, or Meta Business Suite for content scheduling.

  • Track engagement metrics and optimize posting times and formats.

• Consistency:

  • Maintain brand voice, style, and visual identity across all channels.

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or a related field.

• 2+ years of experience in digital marketing and social media management.

• Proficient in content writing, social media scheduling tools, and AI tools for video creation.

• Skilled in graphic design tools (e.g., Canva, Adobe Creative Suite).

• Strong understanding of social media trends and algorithms.

• Creative thinker with attention to detail and strong organizational skills.

• Ability to work independently and meet deadlines.

Bonus Skills (Preferred but not mandatory):

• Experience in influencer or talent marketing.

• Knowledge of paid ad campaigns (Meta Ads, Google Ads).

• Experience with CRM tools or email marketing platforms.