Digital Marketing Executive

Description:

SOFT PYRAMID LLC is seeking an experienced Digital Marketing Executive to lead digital campaigns and drive lead generation efforts focused on the USA market. The ideal candidate will have a proven track record in SEO, PPC, email marketing, content marketing, and social media strategies. This role demands a results-driven individual who can effectively execute data-backed digital strategies to attract and convert high-value B2B clients for software and SaaS solutions.

Key Responsibilities:

🔹 Develop and execute digital marketing campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other relevant platforms.
🔹 Optimize SEO strategies to boost search engine rankings and increase organic web traffic.
🔹 Manage email marketing campaigns to nurture and convert leads.
🔹 Design and implement content marketing plans, including blogs, case studies, and whitepapers.
🔹 Utilize platforms like LinkedIn and Twitter to generate and engage B2B leads.
🔹 Track and analyze campaign performance using tools like Google Analytics, HubSpot, and similar platforms.
🔹 Coordinate with the sales team to convert qualified leads into customers.

Requirements:

• Minimum 3 years of experience in digital marketing (preferably B2B/SaaS/software).

• Proficiency in SEO, PPC, social media marketing, and lead generation.

• Hands-on expertise with Google Ads, Facebook Ads, and LinkedIn Marketing.

• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Mailchimp).

• Strong command of English (both written and verbal).

• Ability to analyze data, interpret KPIs, and optimize marketing efforts accordingly.

Preferred Skills:

• Experience in B2B software sales and client acquisition strategies.

• Proven track record working with US-based clients.

• Exposure to AI-powered marketing tools is a plus.

What We Offer:

✅ Competitive salary with performance-based incentives
✅ Growth opportunities in the international software market
✅ A collaborative, innovative, and fast-paced work culture