Digital Marketing Executive

Description:

FamiMed Healthcare is seeking a Digital Marketing Executive to join their Rawalpindi office. The role requires a strategic thinker with a solid understanding of digital campaigns, particularly in the Health & Beauty industry, with a focus on skincare brands. The candidate must have experience managing campaigns on META, Google, Snapchat, TikTok, and YouTube ad platforms. This is a full-time position, and freelance experience will not be considered.

Key Responsibilities:

• Develop, execute, and optimize ad campaigns on META, Google, Snapchat, and TikTok to achieve business objectives.

• Use analytics to assess campaign performance and make data-driven decisions for improvements.

• Stay updated on the latest trends and best practices in digital advertising within the Health & Beauty Industry, especially skincare brands.

• Collaborate with the marketing team and influencers to align strategies and enhance brand presence.

• Manage advertising budgets to maximize ROI.

• Address account issues on Meta platforms, including reactivating disabled accounts and managing auto replies.

• Obtain page verification to maintain brand integrity and trust.

• Continuously optimize campaigns to ensure alignment with business goals.

Requirements:

• At least 3 years of experience in digital advertising.

• Full-time job experience is required (no freelance experience considered).

• Proficiency in creating and managing campaigns on META, Google, Snapchat, and TikTok.

• WhatsApp and Email Marketing experience preferred.

• Strong analytical skills with experience in advertising metrics and reporting tools.

• Experience in audience targeting and segmentation.

• Exceptional problem-solving abilities.