Digital Marketing Executive

Description:

We are looking for a Digital Marketing Executive to drive online marketing campaigns and generate leads for our software solutions in the USA market. The ideal candidate should have a strong grasp of SEO, PPC, email marketing, social media strategies, and content marketing to attract and convert high-value clients.

Key Responsibilities:

• Plan and execute digital marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) targeting the USA.

• Optimize SEO strategies to improve search rankings and organic traffic.

• Manage email marketing campaigns for lead generation and client nurturing.

• Develop content marketing strategies (blogs, case studies, whitepapers, etc.).

• Utilize LinkedIn, Twitter, and other B2B platforms for lead engagement.

• Monitor and analyze campaign performance using Google Analytics, HubSpot, or similar tools.

• Collaborate with the sales team to convert leads into customers.

Requirements:

• Proven experience (3+ years) in digital marketing, preferably in software solutions/SaaS.

• Expertise in SEO, PPC, social media marketing, and lead generation.

• Strong knowledge of Google Ads, Facebook Ads, and LinkedIn Marketing.

• Experience with CRM and marketing automation tools (HubSpot, Mailchimp, etc.).

• Excellent English communication skills (written and verbal).

• Ability to analyze marketing data and optimize campaigns.