Digital Marketing Executive

Description:

We are looking for a Digital Marketing Executive to join our team and enrich our websites with new blog posts, guides and marketing copy.

Digital Marketing Executive responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site.

Requirements

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience in doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Experience with user-centered design is a plus
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• BS in Marketing, English or related field