Digital Marketer

Description:

We are looking for a creative and performance-driven Social Media Marketer to join our Lahore office. You will be responsible for growing our online presence, running paid ad campaigns, and building a community around our Brand.

Responsibilities:

• Plan and execute daily content across Facebook, Instagram, TikTok, and YouTube Shorts
• Design and run Meta Ads campaigns to drive traffic and conversions
• Track campaign performance using Meta Business Suite & Google Analytics
• Manage comment replies, DMs, and brand engagement
• Collaborate with our content and design team for viral visuals
• Stay updated with current trends, memes, and reels for marketing angles
• Run A/B testing on creatives and landing pages

Requirements:

• Minimum 2 year of experience in social media marketing (can be agency or freelance)
• Hands-on experience with Facebook/Instagram Ads Manager
• Strong understanding of marketing funnels and conversions
• Graphic design tools (Canva, Adobe Spark, or similar) is a plus
• Basic video editing for reels/TikTok is a bonus
• Good communication skills in English & Urdu