Creative Strategist

Description:

Collaborate with the client & internal team to develop and implement innovative and effective experiential marketing campaigns across a range of channels that can be amplified on social media as well
Conduct market research and analysis to identify new opportunities and target audiences
Adapt and develop brand messaging and positioning to ensure consistency and effectiveness across related channels
Work with the design team to create visually compelling and engaging tools & structures that align with the client’s brand identity and messaging
Monitor and analyze campaign performance metrics to continually optimize and improve campaign effectiveness
Stay up-to-date on emerging trends and technologies in the marketing and advertising industry, and provide thought leadership to the team