Description:
RG Blue Communications is looking for a Creative Manager specializing in Concepts & Copy — a sharp thinker, compelling storyteller, and team player who can turn insights into powerful ideas. This is a hardcore advertising role, focused on big ideas, impactful content, and strategic storytelling. If you love crafting campaigns and not creating layouts, you’re exactly who we’re looking for.
⚠️ Important Note:
- This is not a design or visual execution role — software skills like Photoshop or Illustrator are not relevant here.
- This is not a software house or client-side marketing position.
- Only candidates with a proven track record in advertising agencies and experience developing 360° campaigns will be considered.
What You’ll Be Doing
Creative Ideation & Concept Development
- Turn client briefs into bold, platform-neutral campaign ideas
- Create umbrella concepts that can live across TV, digital, activation, and more
- Lead idea development from pitch decks to post-launch evolution
Scriptwriting & Copywriting
- Write compelling scripts for TVCs, digital videos, branded content, and more
- Craft taglines, campaign narratives, and voice-driven copy across platforms
- Ensure clarity, consistency, and creative depth in all written assets
Content Planning & Development
- Collaborate with creative and strategy teams to plan content calendars and messaging frameworks
- Co-develop digital content ideas that align with broader campaign thinking
- Shape story arcs that build brand voice over time, not just one-off moments
Collaboration & Campaign Ownership
- Partner with creative directors, strategists, and client service to co-lead campaigns
- Present creative work with confidence, rationale, and openness to feedback
- Guide junior writers and thinkers when needed
What We’re Looking For
Must-Have Experience
- Minimum 3 years in a creative role at a leading advertising agency
- Proven experience developing 360 campaigns — including TVCs, digital, activations, etc.
- A portfolio that showcases conceptual strength, strategic thinking, and script/copywriting chops
Soft Skills That Matter
- Story-first thinker with a sharp eye for brand voice and cultural relevance
- Confident communicator and persuasive presenter
- Strong collaborator who thrives in a fast-paced, idea-driven culture
- Detail-oriented, dependable, and deadline-focused
Bonus Skills
- Experience working on national or international brands
- Familiarity with digital-first storytelling formats
- Passion for trends, consumer behavior, and narrative innovation