Creative Head

 

Description:

Souk Galleria is looking for an experienced and commercially driven Creative Head to build and lead our creative function across AI video production, digital advertising, brand campaigns, and on-ground activations.

This is a leadership role for someone who can do more than create content personally. We are looking for someone who can build the right team, establish professional creative workflows, develop campaign concepts, and take complete ownership from idea to execution.

The ideal candidate should understand how modern brands combine AI-powered content production, performance advertising, social media, experiential marketing, and offline activations to build awareness and generate sales.

Key Responsibilities

AI Video & Creative Production

* Build, structure, and manage an in-house AI-powered creative and video production team

* Recruit, train, and supervise AI video creators, video editors, motion designers, graphic designers, scriptwriters, copywriters, content strategists, and other creative talent

* Establish efficient workflows for producing high-quality creative content consistently and at scale

* Lead the complete production process from concept → script → storyboard → AI generation → editing → voiceover → sound design → final delivery

* Produce and supervise:

    * Social media video advertisements

    * Performance marketing creatives

    * Product demonstration videos

    * Product launch films

    * Cinematic brand videos

    * Explainer videos

    * Corporate and training videos

    * Reels and short-form content

    * AI-generated product and lifestyle content

* Maintain high creative standards so AI-generated content looks realistic, premium, commercially usable, and consistent with the brand

Creative Strategy & Digital Campaigns

* Develop the overall creative direction and visual identity of Souk Galleria

* Plan integrated campaigns for new product launches, seasonal promotions, brand-building initiatives, and sales campaigns

* Create multiple advertising concepts and creative variations for testing across digital platforms

* Work closely with the marketing and performance teams to develop content designed to improve engagement, conversions, customer acquisition, and sales

* Stay updated with the latest developments in AI video generation, image generation, animation, voice technology, editing, and digital advertising

* Introduce new tools and technologies that improve creative quality, production speed, and efficiency

* Develop content calendars and campaign plans across social media and other digital channels

Brand Activations & On-Ground Campaigns

* Plan and execute professional brand activation campaigns across schools, universities, shopping malls, exhibitions, retail spaces, corporate locations, and other relevant high-footfall venues

* Develop concepts for product sampling, experiential marketing, pop-up activations, promotional booths, competitions, giveaways, and customer engagement activities

* Identify suitable institutions, venues, events, collaborations, and partnership opportunities based on the brand’s target audience

* Coordinate with schools, universities, malls, event organizers, agencies, and external vendors for approvals, bookings, production, and execution

* Connect offline campaigns with social media content, influencer marketing, digital advertising, QR campaigns, lead generation, and promotional offers

* Develop campaign mechanics focused on increasing brand awareness, product trials, customer engagement, leads, footfall, and sales

* Manage activation budgets, timelines, manpower, branding materials, production requirements, and promotional inventory

* Supervise on-ground teams and ensure every activation is professionally executed and aligned with Souk Galleria’s brand standards

* Measure campaign effectiveness through leads, engagement, conversions, sales, customer feedback, and post-campaign reporting

What We’re Looking For

* Proven experience in a Creative Head, Creative Director, Content Production, Advertising, or similar leadership role

* Demonstrated experience in building and managing creative teams

* Strong practical knowledge of AI video and AI content-production workflows

* Strong understanding of storytelling, cinematography, scripting, editing, sound design, motion graphics, and advertising

* Experience producing commercial content such as social media ads, product demos, cinematic explainers, corporate videos, and brand campaigns

* Strong understanding of Meta, Instagram, TikTok, YouTube, and performance-driven creative formats

* Experience planning or managing offline activations, experiential campaigns, mall campaigns, educational institution activations, exhibitions, or promotional events

* Strong project-management and leadership skills

* Ability to manage several campaigns, team members, agencies, and vendors simultaneously

* Commercial mindset with the ability to balance creativity, brand building, performance, and sales objectives

* Strong portfolio/showreel demonstrating high-quality creative and preferably AI-generated commercial work