Description:
Allure Digital is a digital marketing company based in New York with clientele in the US and Canada.
We are looking for a Content/Copywriter with extensive experience working in the US markets. The candidate will be working in our Islamabad office in collaboration with the entire digital marketing team. So, they must have a team-player and learning attitude.
As a content/copywriter, you will have to craft innovative and engaging content that reflects all the demands of the clients. You will be responsible for creating content for a multitude of services, therefore, will need to have exceptional research skills.
Roles & Responsibilities
- Writes and edits digital content that meets project goals and end-user needs. Works with other departments as needed to ensure the content strategy is effectively implemented across channels
- Ability to write excellent engaging web copy in a real-time environment that can stimulate user interaction, discussion, and engagement
- Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
- Create a bevy of compelling content and tools (e.g., articles, webpages, landing pages, case studies, white papers, videos, emails, etc.) from idea through execution that’s relatable, helpful, and uplifting
- Collaborate with functional teams to execute client briefs
- Review deliverables for completeness, compliance with standards, and consistency prior to sending to stakeholders for review.
- Review and revise content based on feedback from reviewers or stakeholders and resolve conflicting feedback. Communicate their understanding of feedback to other members of the team.
- Change writing styles to match and reflect the client's product/service
- Participate actively in team and project meetings and other forums.
- Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels
- Proofread and edit their own content, along with other team members and provide content-based solutions for it
- Put SEO best practices and A/B testing to work to increase web traffic and optimize content discovery and performance
- Coordinate with SEO and design teams for illustrations
Skills & Requirements:
- 3+ years of experience in content writing in the US market
- Excellent written and verbal skills in the native English language
- Basic understanding of on-page SEO
- Ability to write innovative and engaging content for a diverse range of services
- Must be competent in conducting in-depth research using multiple sources