Content Manager

Description:

Torque360, a forward-thinking SaaS company providing cutting-edge automotive repair software, is looking for a highly motivated and experienced Content Manager to lead its content strategy and execution. This is a critical role for a professional who possesses deep knowledge of the U.S. B2B market, understands the intricacies of SEO, and can produce powerful, conversion-driven content that elevates brand authority and drives business growth.

This role is based onsite at our Gulberg, Lahore office and is perfect for individuals who want to contribute to a high-impact SaaS brand in the auto repair industry.

Key Responsibilities:

1. Website & On-Page SEO Content:

• Develop high-impact, conversion-optimized content for core website pages (e.g., homepage, features, pricing, and product pages).

• Apply best practices in on-page SEO, including crafting compelling meta tags, logical header structures, keyword integration, and internal linking strategies.

• Collaborate closely with designers and developers to implement and test content changes, layouts, and user flows through A/B testing.

2. Off-Page Content & Landing Pages:

• Create tailored, geo-targeted landing pages specifically for U.S. audiences to support various digital marketing campaigns.

• Contribute to digital PR and backlink outreach strategies by developing link-worthy, SEO-friendly content.

• Develop gated content assets (eBooks, whitepapers, guides, checklists) to capture and nurture leads.

3. Blog & Pillar Content Strategy:

• Create and maintain a strategic content calendar focused on SEO-optimized blog posts and educational resources.

• Build robust pillar pages supported by topic clusters to strengthen search engine visibility and domain authority.

• Position Torque360 as a leading thought leader in the auto repair SaaS ecosystem.

4. Competitive Content & Keyword Analysis:

• Conduct thorough content gap analysis and competitor benchmarking using tools like Ahrefs, SEMrush, and Google Search Console.

• Identify keyword opportunities, track ranking performance, and continuously refine content to boost organic traffic and conversion rates.

5. Product-Focused Storytelling:

• Translate complex SaaS features into accessible, benefit-driven messaging for product updates and marketing campaigns.

• Collaborate with product and marketing teams to ensure consistent brand voice and messaging across all customer touchpoints.

Required Skills & Experience:

• 3–5 years of experience in a SaaS or B2B content marketing role with a strong focus on the U.S. market.

• Demonstrated expertise in SEO-driven content creation, including blog posts, landing pages, product pages, and gated lead-generation assets.

• Strong grasp of content strategy, SEO optimization techniques, storytelling, and audience engagement across digital platforms.

• Hands-on experience with tools such as WordPress, SurferSEO, Ahrefs, SEMrush, HubSpot, and others.

• Familiarity with the U.S. automotive tech or auto repair industry is a major plus