Content Lead

Description:

• Develop and execute a comprehensive content marketing strategy for our SaaS product that aligns with the company's marketing and product goals.
• Conduct content audits to identify gaps and opportunities for improvement.
• Write and produce high-quality content that aligns with the company's brand voice and provides value to our target audience.
• Create and publish a variety of content formats, including blog posts, landing pages, newsletters, PRs, whitepapers, case studies, videos, webinars, and more.
• Collaborate with cross-functional teams to understand the target audience and develop content that engages, educates and converts them.
• Conduct keyword research and optimize content for SEO.
• Manage a team of content writers, editors, and designers and ensure that all content is consistent with brand guidelines and best practices.
• Develop and maintain a content calendar that aligns with company and product launches.
• Monitor content performance metrics and use data to inform content strategy and make improvements over time.
• Work closely with the product and sales teams to ensure that content is aligned with customer needs and drives conversion.