Description:
We are seeking an energetic, trend-obsessed, and highly creative In-House Content Creator & Video Editor to lead our day-to-day visual content engine.
You are not just an editor who cuts footage behind a desk—you are a Content Engine. You have an eye for aesthetic static shoots, know how to extract high-performing raw content on production/commercial ad sets, and can transform raw footage into viral, fast-paced Reels, TikToks, and Shorts. You understand modern parent psychology, stay ahead of audio/visual social trends, and know how to create content that drives immediate engagement and conversions.
Key Responsibilities
- Commercial & Shoot Content Extraction: Attend external production/commercial ad shoots to capture behind-the-scenes (BTS), raw moments, b-rolls, and spontaneous social content alongside main commercial crews.
- Aesthetic Static & Product Shoots: Plan, style, and execute high-quality static product photography, unboxing setups, and lifestyle shots for social media feeds, website assets, and ad campaigns.
- Raw Footage Squeezing: Take raw video assets from production agencies, kitchen routines, and office UGC, squeezing 10+ short-form performance videos (hooks, iterations, A/B ad variations) out of every single shoot.
- Short-Form Video Production & Editing: Script, shoot, and edit 2 to 3 vertical videos (Instagram Reels, TikTok, YouTube Shorts) daily using native editing tools (CapCut, Premiere Pro, After Effects) with fast cuts, kinetic captions, and sound design.
- Trend & Cultural Capitalizing: Continuously monitor TikTok and Instagram audio/visual trends, adapting viral hooks into organic and performance-driven content tailored for modern parents.
- Community & UGC Coordination: Collaborate with micro-influencers and parents to collect, refine, and edit user-generated content (UGC) into high-converting social ads.
Qualifications & Requirements
- Location & Mode: Must be based in Karachi and available for 100% On-site work.
- Camera & Shooting Literacy: Hands-on experience shooting with iPhones/Mirrorless cameras, basic lighting setups, and product framing for both video and static photography.
- Editing Proficiency: Mastery of mobile and desktop video editing software (CapCut Desktop, Adobe Premiere Pro, After Effects, Photoshop).
- Trend & Social Native: Active consumer of Instagram Reels and TikTok with a deep understanding of what hooks attention in the first 3 seconds.
- Production Resourcefulness: Ability to work independently on shoot sets, extract raw footage effortlessly, and edit with speed and visual polish.
- Portfolio Required: A strong portfolio/reel demonstrating short-form vertical videos, static product styling, and creative video edits.