Chief Marketing Officer

Description:

We are looking for a visionary Chief Marketing Officer (CMO) to lead global marketing strategy for a fast-growing fintech organization. This role is ideal for a dynamic leader who can drive innovation, scale customer acquisition, and build a powerful global brand.

🔑 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

✔️ Develop and execute a global marketing strategy aligned with fintech growth and expansion
✔️ Lead performance marketing across Google, Meta, TikTok & more (ROAS & CAC focused)
✔️ Drive user acquisition in international markets (USA, Middle East, New Zealand)
✔️ Build, lead, and mentor high-performing marketing teams
✔️ Strengthen brand identity, customer engagement & lifecycle marketing
✔️ Collaborate with Product & Tech teams to enhance customer journey

🎓 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬

✔️ 10+ years of marketing experience (5+ years in leadership roles)
✔️ Strong background in fintech, digital payments, or high-growth tech
✔️ Proven expertise in performance marketing & brand growth
✔️ Experience managing global teams & international campaigns
✔️ Analytical mindset with tools like Google Analytics, HubSpot, etc.
✔️ Willingness to travel frequently within Pakistan

🌟 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝

✔️ Experience in remittance or cross-border fintech
✔️ Understanding of diaspora markets (UK, GCC, Europe, North America)
✔️ Innovative, growth-driven, and entrepreneurial mindset