Call Center Representative



The Cold Calling Executive is a vital member of the sales team, responsible for initiating outbound calls to potential customers with the aim of generating interest, identifying opportunities, and ultimately scheduling appointments or making sales. The role requires excellent communication skills, resilience, and a results-driven mindset.

Key Responsibilities:

1. Prospecting: Research and identify potential leads and target companies based on defined criteria and market segmentation.

2. Cold Calling: Initiate outbound calls to prospects to introduce products or services, gauge interest, and qualify potential leads.

3. Pitching: Present products or services in a compelling manner, focusing on the benefits and solutions they offer to potential customers.

4. Qualification: Ask probing questions to understand prospect needs, challenges, and pain points, and determine if there is a genuine opportunity for further engagement.

5. Appointment Setting: Schedule appointments, demonstrations, or follow-up calls for the sales team with qualified leads.

6. Lead Management: Maintain accurate and up-to-date records of interactions and lead status in the CRM (Customer Relationship Management) system.

7. Feedback Loop: Provide valuable insights and feedback gathered from conversations to help refine and improve sales strategies and product offerings.

8. Collaboration: Work closely with the sales team to ensure a smooth handoff of qualified leads and provide necessary information for successful follow-up.

9. Targets and Reporting: Meet or exceed defined call volume, qualification, and appointment setting targets. Provide regular reports on call outcomes, lead progression, and conversion rates.

10. Continuous Learning: Stay updated on product knowledge, industry trends, and effective cold calling techniques to improve performance and adapt to changing market dynamics.


  • High school diploma or equivalent; a bachelor's degree in a relevant field is a plus.
  • Proven experience in a cold calling or telemarketing role, preferably in a B2B (business-to-business) sales environment.
  • Excellent verbal communication and active listening skills.
  • Persuasive and articulate communication style with the ability to handle objections and rejections professionally.
  • Familiarity with CRM systems and other sales-related tools.
  • Resilience and persistence in handling rejection and maintaining a positive attitude.
  • Strong organizational skills and attention to detail to effectively manage leads and follow-up activities.
  • Results-driven mindset with a track record of meeting or exceeding targets.
  • Ability to work independently while also collaborating effectively within a team.
  • Basic understanding of the products or services being offered and the industry landscape.

Organization Softtik Technologies
Industry Call Center / BPO / KPO Jobs
Occupational Category Call Center Representative
Job Location Lahore,Pakistan
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-08-19 1:22 pm
Expires on 2024-06-28