Business Development Manager

 

Description:

Key Responsibilities:

 

1. Sales & Revenue Management:

- Develop and execute strategic sales plans to achieve monthly, quarterly, and annual targets.

- Drive primary and secondary sales through effective distributor and field team management.

- Monitor sales performance by SKU, region, and channel to ensure consistent business growth.

 

2. Distribution & Channel Management:

- Identify, appoint, and manage distributors to ensure market coverage and service efficiency.

- Implement route-to-market (RTM) strategies for both urban and rural markets.

- Ensure product availability and visibility across modern trade, general trade, and institutional sales.

 

3. Market Expansion & Business Development:

- Identify new business opportunities, markets, and channels for OBRO Foods’ product portfolio.

- Conduct market research and competitor analysis to guide pricing and promotional strategies.

- Develop and implement trade marketing activities and consumer promotions.

 

4. Team Leadership & Development:

- Lead, coach, and motivate sales and distribution teams to meet performance objectives.

- Conduct regular market visits and review meetings to ensure operational efficiency.

- Ensure alignment of field teams with company goals and sales policies.

 

5. Financial & Operational Management:

- Manage budgets, credit control, and cost optimization initiatives.

Analyze P&L statements and recommend actions for revenue and margin improvement.

- Ensure timely reporting and forecasting of sales performance and business health.

 

6. Coordination & Reporting:

- Collaborate with Supply Chain, Marketing, and Finance teams for smooth business operations.

- Prepare and present periodic sales and market performance reports to senior management.

 

Qualifications & Experience:

- Bachelor’s/Master’s degree in Business Administration, Marketing, or related field.

- 4–5 years of proven experience in FMCG sales, distribution, or business management roles.

- Strong understanding of FMCG sales dynamics, distributor management, and trade marketing.

- Excellent leadership, negotiation, and communication skills.

- Proficiency in MS Office (Excel, PowerPoint) and ERP/Sales reporting systems.

 

Key Competencies:

- Strategic Planning & Execution

- Leadership & People Management

- Market & Channel Understanding

- Analytical & Decision-Making Skills

- Result-Oriented and Growth Mindset