Description:
We are looking for someone who is confident in Upwork proposal writing, LinkedIn outreach, prospect research, lead generation, and client communication.
The ideal candidate should be able to understand a client's requirements and write a proposal that directly addresses their business problem, demonstrates our expertise, and encourages the client to start a conversation.
You will also be responsible for identifying potential clients on LinkedIn and other platforms, reaching out to decision-makers, following up with prospects, and helping generate qualified meetings and opportunities for our technology division.
Key Responsibilities
- Research and identify relevant projects and potential clients on Upwork and other freelance platforms.
- Write personalized, persuasive, and high-quality Upwork proposals based on individual client requirements.
- Carefully review project descriptions and understand the client's business needs before submitting proposals.
- Avoid generic proposals and develop messaging that is relevant to each specific client and project.
- Identify potential B2B clients and decision-makers through LinkedIn and other professional platforms.
- Conduct targeted and personalized LinkedIn outreach campaigns.
- Write professional connection requests, introductory messages, follow-ups, and cold outreach messages.
- Build and maintain targeted prospect lists based on industry, company, location, business requirements, and potential project needs.
- Explore other freelance marketplaces and online platforms to identify relevant business opportunities.
- Follow up consistently with prospects and maintain professional communication throughout the sales process.
- Qualify leads by understanding their requirements, business challenges, project scope, budget, and timeline.
- Schedule meetings with qualified prospects and coordinate with the relevant team members.
- Maintain accurate records of leads, proposals, outreach activities, follow-ups, responses, and opportunities.
- Monitor the performance of proposals and outreach campaigns and continuously improve messaging and strategies.
- Research industries, companies, competitors, and market opportunities to identify new potential clients.
- Work closely with the management and technical teams to understand our services and communicate their value effectively to potential clients.
- Help turn qualified leads into projects, long-term clients, and recurring business opportunities.
What We’re Looking For
- 1+ years of experience in business development, sales, lead generation, client acquisition, or a similar role.
- Proven experience writing Upwork proposals.
- Hands-on experience with LinkedIn lead generation and outreach.
- Experience working with platforms such as Upwork, Fiverr, Freelancer, PeoplePerHour, or similar platforms.
- Excellent written and spoken English.
- Strong business writing and proposal-writing skills.
- Ability to research a prospect and personalize communication based on their specific needs.
- Strong understanding of B2B prospecting and lead generation.
- Confident and professional communication skills.
- Strong follow-up and relationship-building abilities.
- Ability to identify decision-makers and approach them professionally.
- Self-motivated, organized, and results-oriented.
- Ability to work independently while coordinating effectively with the internal team.
- Comfortable working with CRM systems, spreadsheets, and lead-tracking tools.
- Basic understanding of software development, SaaS, AI solutions, automation, web development, or digital services is a strong advantage.