Description:
Responsibilities:
- Timely & rightly execute all marketing initiatives at store level.
- Plan & execute category focused activations to increase footfall in alignment with operations team.
- Ensure branding, signages & other communication tools are in place & properly executed.
- Design and guide team to develop adequate marketing POSM.
- Promote & evaluate the private label and house brands in stores.
- Devise cost effective and scalable branding options for uplifting the store ambiance.
- Coordinate with vendors for executing all visibility & activation projects.
- Responsible for consumer knowledge, segmentation and lifecycle by region/city/store.
- Frequent visit to stores & outdoor for execution & planning of campaigns and communications.
Education:
BBA/MBA/BS/MS in Management Sciences or Marketing
Experience:
1 to 2 years of experience in activations