Brand Manager

Description:

Bonanza Satrangi is seeking an experienced and strategic Brand Manager to lead and strengthen our brand presence in the retail industry. This role is ideal for a visionary professional with a strong understanding of brand strategy, consumer behavior, and market positioning.

Key Responsibilities:
• Develop and lead 360° brand strategies, positioning, and communication plans.
• Analyze market trends and consumer insights to drive brand growth.
• Manage large-scale campaigns, PR activities, and strategic collaborations.
• Lead and mentor the marketing and brand management team.
• Monitor brand performance metrics and translate insights into effective strategies.

Ideal Candidate Profile:
• 8+ years of experience in Brand Management, preferably in Retail or FMCG.
• Bachelor’s degree in Marketing (Master’s degree preferred).
• Strong leadership and cross-functional team management skills.
• Excellent understanding of branding, communication, and visual identity.