Brand Manager

Description:

IBL Healthcare is seeking a passionate and experienced Brand Manager or Assistant Brand Manager to join its dynamic team at the Karachi Head Office. This is a golden opportunity for individuals with a background in healthcare, nutraceuticals, or consumer wellness brands, who are eager to elevate their careers and lead impactful brand strategies.

The role involves end-to-end brand ownership, strategic planning, and execution of marketing campaigns to increase brand equity, market share, and customer engagement. The ideal candidate will be responsible for crafting marketing communication, analyzing market trends, identifying new growth opportunities, and coordinating with cross-functional teams including sales, R&D, and supply chain.

Key Responsibilities:

• Develop and implement comprehensive brand strategies and marketing plans.

• Lead product launches, brand campaigns, and promotional activities.

• Conduct market research, analyze competition, and provide actionable insights.

• Manage digital and traditional media campaigns in collaboration with marketing agencies.

• Ensure alignment between sales targets and brand performance.

• Drive consumer engagement and foster brand loyalty through innovative programs.

• Coordinate with internal teams to ensure consistent brand messaging.

Requirements:

• 4–6 years of experience in brand management, preferably within healthcare, nutraceuticals, or consumer wellness.

• Proven ability to build and execute brand campaigns and marketing strategies.

• Strong analytical, communication, and leadership skills.

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.