Brand Manager

Description:

The Brand Manager will be responsible for overseeing the planning and execution of marketing campaigns across multiple platforms, including digital, social media, print, and influencer collaborations. This role requires active involvement in content creation for various channels, including the website, social media, email marketing, and advertisements, to improve brand visibility and engage with customers effectively.

Key duties include collaborating with the design and production teams to ensure the brand identity aligns with product offerings, developing social media strategies, and working with influencers and content creators. The Brand Manager will also monitor social media engagement and trends, organizing and managing brand events, fashion shows, and pop-up shops to enhance brand presence in the market.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, Brand Management, Business, or a related field.

• 2+ years of experience in brand management, particularly in the fashion or advertising industry.

• Strong understanding of fashion trends, customer behavior, and retail marketing strategies.

• Hands-on experience in social media marketing, influencer collaborations, and PR campaigns.

• Proficiency with Adobe Creative Suite, Canva, and various digital marketing tools.

• Strong communication, leadership, and project management skills.

• Passion for fashion, design, and brand storytelling.

• Experience with e-commerce platforms and digital advertising is a plus.