Brand Manager

Description:

Enum Digital, Dubai’s first Digital Experiential Marketing Agency with offices in Dubai, Muscat, Middletown, and Karachi, is hiring a dynamic Brand Manager to join its rapidly expanding team. We specialize in delivering cost-effective, high-impact digital services, software solutions, and creative marketing strategies to global businesses.

This is an exciting opportunity to work in a fast-paced, innovative agency that is redefining digital engagement across global markets.

🛠️ Key Responsibilities:

Brand Strategy & Development:

• Build and implement creative brand strategies to enhance brand visibility and awareness.

• Design omni-channel brand frameworks focused on KPIs, USPs, target audience, and campaign objectives.

• Conduct thorough competitor analysis and market research to refine brand positioning.

• Conceptualize and lead impactful campaigns based on data and audience insights.

• Utilize mystery shopping, focus groups, and sampling techniques to validate positioning and effectiveness.

Marketing & Campaign Execution:

• Lead end-to-end campaign development across platforms (Facebook, Instagram, LinkedIn, TikTok, Snapchat).

• Coordinate content assessment, strategy calendar creation, and post scheduling.

• Collaborate with creative teams to produce engaging digital assets—images, videos, gifs, reels, and stories.

• Monitor user engagement and manage online communities, leveraging feedback for continuous improvement.

• Drive influencer marketing efforts and campaign collaborations to maximize brand reach.

Content Creation & Design:

• Use Canva to develop compelling marketing proposals, pitch decks, presentations, and digital creatives.

• Create English and Arabic content, including captions, hashtags, email campaigns, and website copy.

• Ensure consistent messaging and brand tone across all marketing materials.

Analytics & Optimization:

• Monitor brand performance metrics and campaign data.

• Generate actionable insights to refine strategies and maximize ROI.

• Optimize website and social media traffic using effective SMM techniques.

✅ Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Experience in brand management, ideally within an IT, marketing, or advertising agency.

• Proficiency in Canva, MS Office, and familiarity with AI tools is a plus.

• Exceptional communication and content writing skills.

• Demonstrated ability to manage and execute digital campaigns across social platforms.

• Strong knowledge of digital marketing trends, tools, and negotiation strategies.

• A self-driven, goal-oriented mindset with the ability to work in fast-paced environments.

💡 Why Enum Digital?

• Be part of a creative and international team delivering top-tier services worldwide.

• Gain exposure to global brands and cutting-edge marketing strategies.

• Work in a collaborative, innovative environment with offices across Dubai, Muscat, Middletown, and Karachi.