Brand Manager

Description:

Binate Digital is hiring Brand Manager, The ideal candidate will be responsible for the following:

- Develop and implement brand strategies aligned with business goals, refining positioning and tone.

- Oversee content creation, scheduling, and engagement on social platforms, fostering community and positive brand sentiment.

- Conduct research on industry trends, consumer behavior, and competitors to identify market opportunities.

- Craft consistent, engaging messaging across social media, websites, blogs, and campaigns.

- Collaborate with creative teams to guide the development of content that aligns with brand identity.

- Work with marketing, design, and analytics teams to execute and optimize campaigns.

- Track and analyze KPIs to measure brand performance and refine strategies.

- Maintain brand guidelines and ensure consistency across all digital channels.

*Skills:*

Proven experience in brand management or digital marketing.

Expertise in SEO, keyword research, and content optimization.

Excellent communication skills and attention to detail.