Automotive Journalist & Video Content Creator

Description:

The ideal candidate should have practical experience managing social media platforms and understand how to extract maximum performance from content through platform-specific strategies.

This is a hands-on role in a lean team environment where you will independently report, create, present, and optimize content, while also contributing to growth strategy, partnerships, and audience expansion across Car Advisers’ products and services ecosystem, including car buying and selling, auction verification, inspections and industry coverage.

Key Responsibilities

▪ Present car & motorcycle reviews, walkarounds, explainers, and automotive news

▪ Conduct on-ground field reporting and real-time coverage of automotive events and developments

▪ Cover auto shows, vehicle launches, inspections, workshops, and market activities

▪ Report responsibly on sensitive topics such as incidents or accidents when required

▪ Create platform-optimized content for YouTube, Instagram, TikTok, Facebook, and LinkedIn

▪ Deliver real-time content, including reels, stories, and live coverage from the field

▪ Plan and execute content independently using personal tools and equipment

▪ Shoot using DSLR/mobile with proper audio, framing, and lighting

▪ Edit and finalize content using tools such as Premiere Pro, CapCut, InShot, and Canva

▪ Collaborate with editorial and marketing teams for content alignment

▪ Apply growth strategies to increase reach, engagement, and conversions

▪ Build and manage industry connections, including showrooms, brands, PR, and partners

▪ Support backlinking, influencer outreach, and brand collaborations

Required Skills & Experience

▪ 2–3 years of video content creation, on-camera presenting, or automotive journalism

▪ Strong on-camera presence in Urdu and English with confident delivery

▪ Deep understanding of Pakistan’s automotive industry, trends, and consumer behavior

▪ Hands-on experience with camera handling (DSLR/mobile), audio, and lighting

▪ Advanced editing skills using tools such as Premiere Pro, CapCut, InShot, and Canva

▪ Experience in real-time content creation and rapid publishing workflows

▪ Understanding of social media growth strategies and content optimization

▪ Experience working with PR, partnerships, and industry stakeholders

▪ Ability to work independently in field environments with limited resources