Assistant Manager Social Media

Description:

Umar Textiles is a leading manufacturer in Pakistan’s textile industry, renowned for our focus on quality, innovation, and meaningful brand presence. As we continue to grow, we’re seeking a creative and results-driven Assistant Manager Social Media to lead our online voice—especially on LinkedIn—and help us build deeper connections with our professional audience.

Job Responsibilities:

· Develop and execute a strategic social media plan across all platforms (LinkedIn, Facebook, Instagram, YouTube, etc.)

· Create and schedule engaging content, including company news, industry insights, and employee spotlights

· Design visually appealing graphics and posts using tools like Canva or Adobe

· Write compelling captions and LinkedIn articles tailored to the textile industry

· Produce and edit basic video content (reels, testimonials, behind-the-scenes)

· Track performance metrics (reach, engagement, impressions) and optimize strategy accordingly

· Collaborate with HR and marketing teams to align content with company messaging

· Stay updated on social media trends and best practices to maintain a strong brand presence

· Respond to queries and engage with the audience professionally across platforms

Qualifications:

· Bachelor's degree in Marketing, Media, Communication, or a related field

· 3-4 years of proven experience in social media management (LinkedIn expertise preferred)

· Strong graphic design skills (Canva, Adobe Illustrator, etc.)

· Basic video editing experience (CapCut, Premiere Rush, or similar tools)

· Excellent English writing and verbal communication skills

· Creative mindset with a strong sense of branding, professionalism, and details