Assistant Manager Performance Marketing

Description:

Graana is on the lookout for a Performance Marketing AM with a knack for driving results through digital channels. The ideal candidate will be adept at leveraging platforms like Google, YouTube, Discovery Ads, Facebook, Twitter, Instagram, TikTok, and more to generate leads. A deep understanding of landing pages, sales funnels, and pay-per-impression (PPI) strategies is essential for this role.

Key Responsibilities:

1. Strategy Formulation: Develop and execute a performance marketing strategy that aligns with our business goals, focusing on lead generation and customer acquisition.

2. Campaign Management: Oversee and manage campaigns across various platforms, ensuring they meet the set KPIs and are optimized for performance.

3. Lead Generation: Utilize a mix of channels, including Google Ads, YouTube, Discovery Ads, and social media platforms, to drive high-quality leads for our real estate projects.

4. Landing Page Optimization: Design, test, and optimize landing pages to improve conversion rates, ensuring they align with our sales funnel strategy.

5. Sales Funnel Mastery: Develop and refine our sales funnels, ensuring a seamless journey for our prospects from awareness to conversion.

6. Budget Management: Allocate and manage the marketing budget efficiently, ensuring maximum ROI.

7. Analytics and Reporting: Monitor campaign performance, analyze key metrics, and provide actionable insights to improve results.

8. Collaboration: Work closely with the content, design, and sales teams to ensure a unified marketing approach.

9. Trend Analysis: Stay updated with the latest digital marketing trends, tools, and best practices to keep our brand competitive.

What is Required?

- Bachelor's degree in Marketing, Business, or a related field.

- A minimum of 2 -3 years of experience in performance marketing, preferably in the real estate sector.

-Location: Lahore

Skills:

- Expertise in Google Ads, YouTube advertising, Discovery Ads, and PPI strategies.

- Strong understanding of landing page optimization and sales funnel mechanics.

- Proficient in using analytics tools to track and optimize campaign performance.

- Exceptional analytical and multitasking skills.

- Excellent written and verbal communication skills.