Assistant Manager Digital Marketing

 

Description:

Job Overview: We are seeking a dynamic and results-driven Assistant Manager for Digital Marketing to join our team. The ideal candidate will be well-versed in the latest digital marketing trends, possess strong analytical skills, and have experience implementing successful digital campaigns, including Google Ads, Facebook, and Instagram. The Assistant Manager will play a key role in developing and executing digital strategies to enhance our online presence and achieve targeted relevant inquires objectives.

Responsibilities:

Digital Strategy:

· Collaborate with the marketing team to develop and execute comprehensive digital marketing strategies aligned with overall business goals.

· Stay abreast of industry trends and emerging technologies, including Google Ads, Facebook, Instagram and YouTube advertising, to ensure the company remains at the forefront of digital marketing.

Campaign Management:

· Plan, execute, and optimize digital campaigns across various channels, including social media, email, Google Ads, Facebook, and Instagram.

· Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Content Creation and Management:

· Oversee the creation and management of engaging digital content, including social media posts, Reels, blogs, and multimedia materials.

· Ensure content aligns with brand guidelines and resonates with the target audience.

SEO and SEM:

· Develop and implement effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, including Google Ads, to improve online visibility and drive organic traffic.

· Monitor and analyze website performance using relevant tools.

Social Media Management:

· Manage and grow the company's social media presence across platforms, including Facebook and Instagram.

· Create and curate engaging content, foster community engagement, and respond to social media inquiries.

Analytics and Reporting:

· Utilize analytics tools, including those for Google Ads, Facebook, and Instagram, to track, measure, and report on key performance indicators (KPIs) for digital marketing initiatives.

· Provide regular reports and insights to stakeholders.

Budget Management:

· Draft budget planning and allocation for digital marketing initiatives, with a focus on Google Ads, Facebook, and Instagram. Get the budget approved from line Manager/Director.

· Optimize spending to maximize ROI and achieve marketing objectives.

Collaboration:

· Collaborate with cross-functional teams, including design, content, and sales, to ensure seamless execution of integrated marketing campaigns.

Market Research:

· Conduct market research to identify opportunities, trends, and competitive insights.

· Utilize data, including insights from Google Ads, Facebook, and Instagram, to make informed decisions and drive marketing strategies.

Qualifications:

· Bachelor's degree in Marketing, Digital Marketing, or a related field.

· Proven experience of 3-4 years in digital marketing, with a focus on campaign management and strategy.

· Strong knowledge of digital marketing channels, tools, and best practices, including proficiency in Google Ads, Facebook, and Instagram advertising.

· Proficient in SEO, SEM, social media management, and analytics.