Assistant Brand Manager

Description:

Cybernet is seeking a proactive, creative, and detail-oriented Assistant Brand Manager to join our Marketing team in Islamabad. The selected candidate will play a key role in strengthening the StormFiber brand across the North region by driving promotional activities, developing impactful campaigns, and supporting business growth through innovative marketing strategies.

Key Responsibilities:

• Lead and execute brand building and promotional activities for StormFiber in the North region.
• Develop and implement brand positioning and communication strategies.
• Conceptualize, plan, and manage marketing campaigns, events, and sponsorships.
• Research and analyze consumer behavior, market trends, and competitor activity.
• Collaborate with sales and cross-functional teams to support business growth and sustainability.
• Manage consumer promotional activities and marketing events within timelines and budgets.
• Oversee production of promotional materials, advertisements, and social media content.
• Coordinate with vendors, agencies, and business partners to ensure quality execution.
• Plan, monitor, and report campaign performance, including KPIs and ROI.
• Optimize user engagement across digital platforms, including websites, portals, and mobile applications.

Skills & Qualifications:

• Business graduate from a reputable business school.
• 3-5 years of relevant marketing or sales experience, preferably in telecom or ISP.
• Strong understanding of ATL/BTL channels, digital marketing, and consumer engagement.
• Excellent communication and content writing skills in English.
• Ability to work independently and in collaboration with cross-functional teams.
• Willingness to travel locally as required.