Aso Specialist

Description:

Key Responsibilities

• Develop and execute ASO strategies for Android, focused primarily on iOS App Store growth.
• Optimize app titles, subtitles, descriptions, keywords, metadata, screenshots, and other App Store assets.
• Support ASO activities for Google Play Store when required.
• Conduct keyword research and competitor analysis to improve app visibility and organic downloads.
• Monitor app rankings, keyword performance, conversion rates, and user acquisition metrics.
• Perform A/B testing to improve App Store conversion rates.
• Work closely with the UI/UX, Flutter, and marketing teams to improve user experience and app performance.
• Suggest improvements based on user behavior, analytics, and market trends.
• Stay updated with the latest App Store and Google Play algorithms, ASO trends, and best practices.

Requirements

• 1.5–2 years of hands-on ASO experience, with a strong focus on iOS App Store Optimization.
• Working knowledge of Android ASO and Google Play Store optimization.
• Proven experience working on SaaS-based mobile applications is mandatory.
• Experience limited to eCommerce, gaming, entertainment, or other non-SaaS apps will not be considered.
• Strong understanding of App Store algorithms, ASO tools, analytics platforms, and A/B testing.
• Excellent keyword research, competitor analysis, and content optimization skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Good communication skills and the ability to work effectively with cross-functional teams.