App Store Optimizer

Description:

We at Invogue Technologies are seeking a highly motivated and detail-oriented App Store Optimizer (ASO) Specialist to join our dynamic marketing team. The ideal candidate will have a solid understanding of ASO strategies, keyword research, competitor analyses, user acquisition, and conversion rates. This individual should be well-versed in mobile games marketing across various platforms, including Play Store and App Store.

Experience Required: 3 months - 2 years

Key Responsibilities:

• Drive organic traffic for games
• Can optimize and do localizations to achieve more downloads
• Track and improve the keyword rankings
• Complete ASO responsibilities for the games
• Must understand necessary KPIs including DAU, retention, LTV, etc.
• Help the design team make the best-looking marketing material
• Knowledge of game design (Mechanics, progressions, etc.) would be a plus
• Basic knowledge of ASO principles and strategies.
• Previous experience in mobile games marketing, specifically on Play Store and App Store.
• Familiarity with keyword research
• Excellent analytical skills