App Store Optimization (aso) Specialist

Description:

We're looking for an ASO Specialist to optimize our mobile apps' visibility, drive organic downloads, and improve conversion rates. The ideal candidate will have a strong understanding of ASO principles, keyword research, and analytics.

Responsibilities:

- Conduct keyword research and analyze competitors to inform ASO strategies

- Optimize app titles, descriptions, keywords, and screenshots for improved visibility

- Monitor and analyze app performance using tools like App Annie, Sensor Tower, or Google Analytics

- Develop and implement A/B testing experiments to improve conversion rates

- Collaborate with cross-functional teams design, development, marketing) to ensure aligned ASO strategies

- Stay up-to-date with the latest ASO trends, best practices, and algorithm updates

Requirements:

- 2+ years of experience in ASO or a related field (SEO, digital marketing)

- Proven track record of successfully optimizing apps for improved visibility and downloads