Amazon Ppc Specialist

Description:

Wizvend is looking for a highly motivated and analytical Amazon PPC Specialist to manage, optimize, and scale Amazon advertising campaigns. The ideal candidate should have a strong track record in creating successful PPC strategies, analyzing performance metrics, and driving revenue growth through data-driven decisions.

Key Responsibilities:

Campaign Management:

• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Monitor daily campaign performance and make data-driven adjustments to bids, budgets, and keywords.

Keyword Research:

• Conduct comprehensive keyword research to identify high-performing and relevant search terms.
• Continuously refine and update keyword lists to maintain campaign effectiveness.

Performance Analysis:

• Analyze key performance metrics, including CPC, CTR, ACOS, ROAS, and overall sales.
• Generate and present detailed performance reports with actionable insights.

Strategy Development:

• Develop advertising strategies to achieve business goals like maximizing sales, improving brand visibility, and reducing ACOS.
• Implement A/B testing to optimize ad creatives and targeting strategies.

Collaboration:

• Work closely with the product listing, creative, and content teams to align advertising strategies with product page optimization.
• Provide recommendations to improve product listings for better ad performance.

Budget Management:

• Manage and allocate advertising budgets to maximize return on investment.

Industry Trends:

• Stay updated with Amazon's advertising features, tools, and best practices.
• Monitor industry trends and competitor activities.

Required Skills & Qualifications:

✅ Proven experience in Amazon PPC campaign management.
✅ Strong analytical skills with the ability to interpret data and make data-driven decisions.
✅ Proficiency in Amazon advertising platforms and third-party tools.
✅ Experience with A/B testing and optimization strategies.
✅ Excellent communication and reporting skills.
✅ Ability to manage multiple campaigns and meet deadlines.
✅ Strong attention to detail and problem-solving skills.

Preferred Qualifications:

⭐ Experience with Amazon Seller Central and Vendor Central.
⭐ Familiarity with other e-commerce platforms and marketing strategies.
⭐ Certification in Amazon advertising (preferred).

Join Us:

If you are passionate about driving growth through strategic advertising and have a knack for analyzing and optimizing campaign performance, we would love to hear from you!