Amazon Ppc Specialist

Description:

Utopia Industries is seeking a skilled Amazon PPC Specialist to take ownership of managing PPC campaigns, optimizing ad spend, and executing effective marketplace strategies. This role is suited for someone who has a deep understanding of Amazon’s advertising platform and can drive ROI-focused campaigns across multiple brands and products.

Key Responsibilities:

• Plan, execute, and optimize Amazon PPC campaigns across various categories and marketplaces.

• Conduct keyword research, bid optimization, and A/B testing of ad creatives and placements.

• Analyze performance metrics (ACoS, CTR, conversion rates) and implement strategies to improve performance.

• Collaborate with content and design teams to align product listings with ad strategies.

• Assist in new product launches, promotions, and strategic expansion of advertising efforts.

• Stay current with Amazon’s advertising policies and trends.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a relevant field.

• 2–4 years of hands-on experience managing Amazon PPC campaigns and seller central operations.

• Proficient in Amazon advertising tools and data analytics platforms.

• Strong analytical, strategic thinking, and communication skills.