Plan, create and manage PPC campaigns across a variety of channels.
Keyword research and management to optimize bids (add PPC keywords and negative keywords).
Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels.
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics).
Devise and implement effective A/B tests to optimize conversion rates.
Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators.
Stay on top of the search engine and PPC industry.
Working proactively with the brand management team and being able to offer a wider perspective on product strategy
Identifying market trends, driving the use of new features and tactics, and being up to date on what’s happening within the industry
Onboarding and integrating new brands, setting up a scalable campaign structure that allows for profitable growth